Global Brands — At the Heart of Your Business Universe
Consumers’ interactions with a brand create unique emotional connections, turning experiences into lasting memories.
For many years, we have supported our licensees in developing and promoting successful products through brand licensing. Our team helps build strong emotional connections between brands and consumers.
Licensing Benefits
Brand awareness boost
Using popular intellectual property (such as characters) helps the licensee improve brand awareness. This, in turn, contributes to increased sales and greater popularity.
Profit Increase
A license allows you to offer new products enhanced by recognizable characters that capture consumer attention. This helps expand into new markets and boost profits — precisely what licensed properties are designed to achieve.
Efficiency of delivering the goods to the market
A clear marketing plan and the availability of creative materials make it possible to plan and launch the product on the market more quickly. Retailers are also more willing to launch products that are produced under a well-known brand.
Additional Media Coverage
Licensing opens the door to unique projects — such as raising funds for a specialized vehicle for the canine rescue unit of the State Emergency Service — and provides opportunities to share these initiatives with the media.
Marketing Cost Savings
Creating and distributing relevant content that resonates with the target audience is the responsibility of the licensor. By using a license, marketing expenses can be significantly reduced, as the licensor not only handles the media component but also provides creative assets for product design, POS, and digital materials.
Unique Projects That Change the World for the Better
2,780,000 UAH raised to support the “Children of Heroes” camp by Aurora Multimarket
In June 2025, the Aurora Multimarket chain launched an exclusive line of officially licensed SpongeBob products that appealed to both children and adults. The assortment included:
- boxes containing jibbitz, a bracelet, and vitamin candies;
- stylish children’s clogs;
- sticker-packs featuring characters from Bikini Bottom.
The campaign surpassed its initial goal, raising over 2 million UAH. All proceeds from the sales of the above-mentioned products were directed to support children who lost their parents due to the war, covering expenses such as schooling, stationery, tutoring, and a summer career-orientation camp organized by the charitable organization Children of Heroes.
“SpongeBob Mania” proved that licensed products can serve not only as a business tool but also as a powerful source of social value. Thank you to everyone who participated — your support truly makes a difference.
Fundraising for a specialized vehicle for the rescue dogs of the State Emergency Service's K9 Unit.
In less than three months, UAH 1.2 million was raised for a special vehicle for rescue dogs of the State Emergency Service, thanks to the collaboration between the licensed brand PAW Patrol and the Ukrainian juice manufacturer Eco-Sphere.
With each purchase of PAW Patrol juice from the manufacturer Eco-Sphere featuring a special sticker, 1 UAH from every package sold was donated to a charitable cause.
The project effectively supported a charitable cause aimed at helping real heroes — the rescue dogs of the State Emergency Service. This initiative aligns perfectly with the brand’s core values — teamwork, mutual support, and the importance of friendship — fostering a positive behavioral model in children by showing how their own actions can make a difference. That’s what makes it truly unique!
Proud winner of the 2024 X-Ray Award
by MMR for Best Brand Collaboration
Why Choose Us
Client Focus
We prioritize the needs of our licensees and take an individual approach to each project. By understanding their goals and challenges, we’re able to develop effective licensing strategies and build long-term partnerships.
Project Implementation Expertise
We bring extensive knowledge and experience in licensing — essential for executing projects of any scale and successfully launching products on the market.
Networking
We maintain constant communication with our global community and partners, sharing experiences and best practices. This is especially valuable for companies looking to expand into new markets or explore new opportunities for collaboration.
Accuracy
We provide guidance and support on all aspects of licensing, helping licensees navigate the nuances of licensing agreements. Our comprehensive approach ensures precision and full compliance with legal requirements.
Steps to start working together
